/* ==========================================================================
   Home sections — Propuesta, Servicios, Metodología, Diferenciales,
   Segmentos, CTA final, Footer.
   Reutiliza tokens de tokens.css y componentes de hero.css (.ks-btn-primary,
   .ks-btn-secondary). No modifica reglas existentes de hero.css.
   ========================================================================== */

.ks-container{max-width:1360px;margin:0 auto;padding-left:6vw;padding-right:6vw}

.home-section{position:relative;padding-top:clamp(64px,9vw,128px);padding-bottom:clamp(64px,9vw,128px)}
.home-section-tight{padding-top:clamp(56px,7vw,96px);padding-bottom:clamp(56px,7vw,96px)}

.eyebrow{display:flex;align-items:center;gap:10px;font-family:var(--font-body);font-weight:600;font-size:13px;text-transform:uppercase;letter-spacing:0.15em;color:var(--ks-red);margin:0 0 16px}
.eyebrow-dash{width:22px;height:2px;background:var(--ks-yellow);display:inline-block;flex-shrink:0}

.section-title{font-family:var(--font-display);font-weight:800;letter-spacing:-0.01em;line-height:1.06;color:var(--ks-black);font-size:clamp(30px,3.6vw,46px);margin:0 0 18px}
.section-text{font-family:var(--font-body);font-weight:400;font-size:clamp(15.5px,1.05vw,17.5px);line-height:1.65;color:var(--text-secondary);margin:0}

.reveal{opacity:0;transform:translateY(20px);transition:opacity 600ms var(--ease-standard),transform 600ms var(--ease-standard)}
.reveal.is-visible{opacity:1;transform:translateY(0)}
@media (prefers-reduced-motion: reduce){
  .reveal{opacity:1;transform:none;transition:none}
}

.card-hover{transition:transform 220ms var(--ease-standard),box-shadow 220ms var(--ease-standard)}
.card-hover:hover{transform:translateY(-3px);box-shadow:var(--shadow-md)}

:is(a,button):focus-visible{outline:2px solid var(--focus-ring);outline-offset:3px;border-radius:6px}

.bg-texture{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.bg-texture-overlay{position:absolute;inset:0;z-index:1}
.section-inner{position:relative;z-index:2}

/* ---------- 1. Propuesta de valor ---------- */
.propuesta{background:var(--ks-ivory)}
.propuesta .bg-texture-overlay{background:rgba(250,249,245,0.94)}

.propuesta-grid{display:grid;grid-template-columns:1.55fr 1fr;gap:32px;align-items:start;margin-top:40px}
.propuesta-editorial{padding-right:clamp(0px,3vw,48px)}
.propuesta-cards{display:flex;flex-direction:column;gap:20px}

.value-card{background:var(--ks-white);border:1px solid var(--ks-line);border-radius:24px;box-shadow:var(--shadow-sm);padding:26px 26px 28px}
.value-card-icon{width:44px;height:44px;border-radius:999px;display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.value-card-icon svg{width:22px;height:22px}
.value-card h3{font-family:var(--font-display);font-weight:700;font-size:20px;color:var(--ks-black);margin:0 0 8px;letter-spacing:-0.005em}
.value-card p{font-family:var(--font-body);font-size:14.5px;line-height:1.6;color:var(--text-secondary);margin:0}

.icon-red{background:rgba(216,32,39,0.10);color:var(--ks-red)}
.icon-yellow{background:rgba(242,207,69,0.22);color:#8a6d0f}
.icon-orange{background:rgba(245,158,11,0.14);color:var(--ks-orange)}

@media (max-width:1024px){
  .propuesta-grid{grid-template-columns:1fr}
  .propuesta-editorial{padding-right:0;margin-bottom:8px}
}

/* ---------- 2. Servicios principales ---------- */
.servicios{background:var(--ks-white)}
.servicios .bg-texture-overlay{background:rgba(255,255,255,0.85)}

.servicios-head{max-width:720px;margin:0 0 48px}

.servicios-grid{display:grid;grid-template-columns:3fr 2fr;gap:28px;align-items:stretch}

.service-block{background:var(--ks-white);border:1px solid var(--ks-line);border-radius:28px;box-shadow:var(--shadow-sm);overflow:hidden;display:flex;flex-direction:column}
.service-block.is-primary{flex-direction:row}
.service-media{position:relative;flex-shrink:0;overflow:hidden}
.service-block.is-primary .service-media{width:44%}
.service-block.is-secondary .service-media{width:100%;aspect-ratio:16/10}
.service-media img{width:100%;height:100%;object-fit:cover;display:block}
.service-block.is-primary .service-media{aspect-ratio:auto}

.service-content{padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;justify-content:center;flex:1}
.service-tag{display:inline-block;font-family:var(--font-body);font-weight:600;font-size:12px;letter-spacing:0.12em;text-transform:uppercase;color:var(--ks-red);margin-bottom:12px}
.service-block.is-secondary .service-tag{color:var(--ks-orange)}
.service-content h3{font-family:var(--font-display);font-weight:800;font-size:clamp(24px,2.2vw,32px);color:var(--ks-black);margin:0 0 14px;letter-spacing:-0.01em}
.service-content > p{font-family:var(--font-body);font-size:15.5px;line-height:1.65;color:var(--text-secondary);margin:0 0 20px}

.service-points{list-style:none;margin:0 0 26px;padding:0;display:flex;flex-direction:column;gap:10px}
.service-points li{display:flex;align-items:flex-start;gap:10px;font-family:var(--font-body);font-size:14.5px;color:var(--ks-graphite)}
.service-points li svg{flex-shrink:0;width:16px;height:16px;margin-top:3px;color:var(--ks-red)}
.service-block.is-secondary .service-points li svg{color:var(--ks-orange)}

.service-link{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-body);font-weight:600;font-size:15px;color:var(--ks-black);text-decoration:none;padding-bottom:3px;border-bottom:1.5px solid var(--ks-black);width:fit-content;transition:color 180ms,border-color 180ms}
.service-link:hover{color:var(--ks-red);border-color:var(--ks-red)}
.service-link span{transition:transform 180ms}
.service-link:hover span{transform:translateX(3px)}

@media (max-width:1024px){
  .servicios-grid{grid-template-columns:1fr}
  .service-block.is-primary{flex-direction:column}
  .service-block.is-primary .service-media{width:100%;aspect-ratio:16/10}
}

/* ---------- 3. Metodología ---------- */
.metodologia{background:var(--ks-ivory)}

.metodologia-grid{display:grid;grid-template-columns:0.95fr 1.15fr;gap:56px;align-items:center;margin-top:40px}

.metodologia-visual{position:relative}
.metodologia-shape{position:absolute;width:78%;height:78%;border-radius:28px;z-index:0}
.metodologia-shape.shape-yellow{background:var(--ks-yellow);top:-24px;right:-24px}
.metodologia-frame{position:relative;z-index:1;border-radius:26px;overflow:hidden;box-shadow:var(--shadow-md);aspect-ratio:4/5}
.metodologia-frame img{width:100%;height:100%;object-fit:cover;display:block}

.pasos-list{position:relative;list-style:none;margin:0;padding:0 0 0 64px}
.pasos-list::before{content:"";position:absolute;left:23px;top:8px;bottom:8px;width:2px;background:var(--ks-line)}
.paso{position:relative;padding-bottom:36px}
.paso:last-child{padding-bottom:0}
.paso-num{position:absolute;left:-64px;top:-2px;width:48px;height:48px;border-radius:999px;background:var(--ks-white);border:1px solid var(--ks-line);display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-weight:800;font-size:20px}
.paso:nth-child(odd) .paso-num{color:var(--ks-red)}
.paso:nth-child(even) .paso-num{color:#8a6d0f}
.paso h3{font-family:var(--font-display);font-weight:700;font-size:22px;color:var(--ks-black);margin:0 0 6px;letter-spacing:-0.005em}
.paso p{font-family:var(--font-body);font-size:15px;line-height:1.6;color:var(--text-secondary);margin:0}

@media (max-width:1024px){
  .metodologia-grid{grid-template-columns:1fr;gap:40px}
  .metodologia-shape{display:none}
}
@media (max-width:600px){
  .pasos-list{padding-left:56px}
  .paso-num{width:40px;height:40px;font-size:17px;left:-56px}
  .pasos-list::before{left:19px}
}

/* ---------- 4. Diferenciales ---------- */
.diferenciales{background:var(--ks-white)}
.diferenciales-title{max-width:760px;margin:0 0 48px}

.diferenciales-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.diferencial{padding:8px clamp(16px,2vw,28px);border-left:1px solid var(--ks-line)}
.diferencial:first-child{border-left:none;padding-left:0}
.diferencial-top{display:flex;align-items:center;gap:10px;margin-bottom:14px}
.diferencial-num{font-family:var(--font-display);font-weight:800;font-size:34px;color:var(--ks-black);line-height:1}
.diferencial-dot{width:8px;height:8px;border-radius:999px;flex-shrink:0}
.diferencial h3{font-family:var(--font-display);font-weight:700;font-size:19px;color:var(--ks-black);margin:0 0 8px;letter-spacing:-0.005em}
.diferencial p{font-family:var(--font-body);font-size:14px;line-height:1.6;color:var(--text-secondary);margin:0}

@media (max-width:900px){
  .diferenciales-grid{grid-template-columns:repeat(2,1fr);row-gap:32px}
  .diferencial:nth-child(2){border-left:1px solid var(--ks-line)}
  .diferencial:nth-child(odd){border-left:none;padding-left:0}
}
@media (max-width:560px){
  .diferenciales-grid{grid-template-columns:1fr;row-gap:32px}
  .diferencial{border-left:none !important;padding-left:0 !important}
}

/* ---------- 5. Segmentos ---------- */
.segmentos{background:var(--ks-surface)}
.segmentos-title{max-width:640px;margin:0 0 40px}

.segmentos-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.segmento{background:var(--ks-white);border:1px solid var(--ks-line);border-radius:22px;padding:26px;display:flex;align-items:flex-start;gap:16px;transition:transform 220ms var(--ease-standard),box-shadow 220ms var(--ease-standard)}
.segmento:hover{transform:translateY(-3px);box-shadow:var(--shadow-sm)}
.segmento-icon{width:42px;height:42px;border-radius:999px;background:var(--ks-ivory);border:1px solid var(--ks-line);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.segmento-icon svg{width:20px;height:20px;color:var(--ks-red)}
.segmento h3{font-family:var(--font-display);font-weight:700;font-size:18px;color:var(--ks-black);margin:0;letter-spacing:-0.005em;line-height:1.25}

@media (max-width:700px){
  .segmentos-grid{grid-template-columns:1fr}
}

/* ---------- 6. CTA final ---------- */
.cta-final{padding-top:clamp(48px,6vw,80px);padding-bottom:clamp(48px,6vw,80px)}
.cta-banner{position:relative;border-radius:32px;overflow:hidden;padding:clamp(48px,7vw,96px) clamp(24px,6vw,80px);text-align:center;isolation:isolate}
.cta-banner .bg-texture-overlay{background:rgba(255,255,255,0.90)}
.cta-content{position:relative;z-index:2;max-width:680px;margin:0 auto}
.cta-content .eyebrow{justify-content:center}
.cta-content .section-title{font-size:clamp(28px,3.4vw,42px)}
.cta-actions{display:flex;flex-wrap:wrap;justify-content:center;gap:16px;margin-top:28px}
.cta-dot{position:absolute;border-radius:999px;z-index:1;opacity:0.85}
.cta-dot.dot-red{width:54px;height:54px;background:var(--ks-red);top:-18px;left:-18px}
.cta-dot.dot-yellow{width:70px;height:16px;background:var(--ks-yellow);bottom:24px;right:-20px;border-radius:999px}
.cta-dot.dot-orange{width:34px;height:34px;background:var(--ks-orange);bottom:-14px;left:14%}

@media (max-width:600px){
  .cta-actions{flex-direction:column;align-items:stretch}
  .cta-actions a{width:100%;text-align:center}
}

/* ---------- Footer ---------- */
.site-footer{background:var(--ks-white);border-top:1px solid var(--ks-line);padding-top:clamp(48px,6vw,72px);padding-bottom:32px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;padding-bottom:40px}
.footer-brand-logo{display:flex;align-items:center;gap:10px;text-decoration:none;margin-bottom:16px}
.footer-brand-logo img{height:34px;width:auto;display:block}
.footer-brand-logo span{font-family:var(--font-display);font-weight:800;font-size:21px;letter-spacing:0.01em;color:var(--ks-black);text-transform:uppercase}
.footer-desc{font-family:var(--font-body);font-size:14.5px;line-height:1.65;color:var(--text-secondary);max-width:420px;margin:0}

.footer-nav{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.footer-nav a{font-family:var(--font-body);font-weight:500;font-size:14.5px;color:var(--ks-black);text-decoration:none;transition:color 180ms}
.footer-nav a:hover{color:var(--ks-red)}

.footer-bottom{border-top:1px solid var(--ks-line);padding-top:24px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px}
.footer-copy{font-family:var(--font-body);font-size:13px;color:var(--text-muted);margin:0}
.footer-privacy{font-family:var(--font-body);font-size:13px;color:var(--text-muted);text-decoration:underline;text-underline-offset:2px}
.footer-privacy:hover{color:var(--ks-red)}

@media (max-width:700px){
  .footer-grid{grid-template-columns:1fr;gap:32px}
}
